In 2014, after much resistance, I launched 360 Artist Management as an off-shoot of my PR & Marketing agency, 360 Total Solutions after being pressured by my long-time friend Jamison Ross. However, the music business was not something that was foreign to me. Essentially, I am a musician that went to business school. As a kid, not only did I play drums, but I studied the instrument in depth. As a teenager I started playing piano studied jazz and gospel. After earning an MBA and working in corporate america, I first bridged my experience with musical instrument sales. Shortly thereafter, I reinforced that bridge with 360 Artist Management.
My management philosophy and perspective is unique. I take my experience in corporate america working for Fortune 500 brands and I apply the same concepts to artists. I am fortunate to have had a wealth of experience across business units including, project management, advertising, product launch, experiential marketing and sales. Seeing the industry through the lens of an artist as well as a strategist is what makes 360AM different. Every thing that we do has purpose that supports our ultimate goal: to move artists' careers forward so that the world may experience moments of humanity.
David S. Hargrett